Are You Using Your Timeless Posts to Their Best Advantage?
We all know that having posts that are timeless is important.
You know the ones that people will find year after year and which are still relevant, regardless of the topic.
You DO know that right?
Well, now you do, if you didn’t know before.
Are you creating timeless posts? They’ve been talked about at ActiveRain University and Bob has made a big deal about doing them and why. Or are you aware but not implementing this blogging strategy.
By the way, I owe a special thanks to Jane Grant for inspiring this post based on her comment on my last market report.
There are a number of reasons for doing timeless posts - here are a few:
They are relevant and informative for years if written appropriately
They continue to get views over the years and potentially drive more traffic to your website
They show you are a knowledgeable real estate professional in the area and on that topic
You can use them in lots of ways
Timeless posts can be about a variety of topics – the larger community (Carlsbad), neighborhoods (La Costa), subdivisions or master planned communities (Bressi Ranch), condo communities (Sanderling), community amenities including parks, tourist attractions, and recreation, and to some extent shopping and dining. Those places do go out of business on occasion so they may not truly be timeless.
Community and similar localism posts tend to get a lot of traffic. I have a bunch with more than 15,000 clicks since they were first written.
And then there are some posts your write about real estate – the do’s and don’t’s, the how’s, the why’s, the buying or selling process, and so on – that can be timeless.
Now that you have those timeless posts, are you using them? Especially the community and neighborhood posts?
These timeless posts can be used in a variety of ways - here are just a few suggestions:
Link to them in your market reports
Link to the larger community from the smaller community post
List them in the descriptions of your YouTube videos about the communities
Share them with buyers who are interested in those communities
Include them in your relocation package online
Share them with sellers when doing your presentation for the listing in the community
So are YOU writing timeless posts and using them to your advantage?
If I can provide more information about Carlsbad homes and real estate for sale and surrounding areas, the housing market in general (or locally), or otherwise assist you, friends or family in a home search or sale, please contact my mobile office or text me at (760) 840-1360 or email me at JeffDowlerSolutions@gmail.com
Serving Carlsbad (including Aviara, La Costa & Carlsbad Village), Encinitas (including Leucadia & Olivenhain), Cardiff, Solana Beach, Del Mar, La Jolla, Rancho Santa Fe, San Marcos (including San Elijo Hills), Oceanside, Carmel Valley, Escondido, and San Diego
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