Carlsbad Real Estate News and Views

Here's the REAL scoop on living in Carlsbad ~ beaches, things to do, places to eat, community events, and of course neighborhoods, homes and the Carlsbad real estate market in general, including surrounding communities like Encinitas, Cardiff, San Marcos, Oceanside, Solana Beach and Del Mar.

Don't You Want to Know What I am Doing to Market Your Home?

Why You Should Have a Written Marketing Plan

 

You have hired me as your listing agent, to help you find a qualified buyer for your Carlsbad home. It's a weighty task, with lots of responsibilities in a competitive market. And for that task, when the home sells, you will pay me an agreed-upon professional fee of potentially thousands of dollars.

 

Don't you want to know what I am doing to earn that fee? 

 

I suspect you do. And you should.

 

But it's surprising how many listings are out on the Internet where it is obvious the seller is not well informed about what their agent is doing, and certainly not about how and where their home is being marketed, and how the marketing appears. I find it hard to believe that they would feels it's acceptable. If they really are aware, they are not concerned about how THEIR home is being portrayed to the buying public. Or perhaps don't understand the importance.

 

Marketing your home online?It is shocking to see how many homes appear on the MLS alone, viewed by thousands of agents and buyers, with lousy photos, typos, incorrect information, or details that are simply missing entirely.

 

This is the agent's fault, since all that information is discoverable. And digital photography makes it relatively easy to take quality photos (unless of course the house is not in good shape or a mess or a professional photographer can be hired.  Some agents, it seems, aren't doing much of anything to earn that professional fee. Maybe they don't understand the important. Or don't care.

 

So how will you know what I am doing? How will I keep you informed? 

 

Marketing planWhen I walk in the door for our initial marketing discussion, before we even both agree to work together, you will see a WRITTEN MARKETING PLAN (a draft) - did you know that many agents do not have a marketing plan, let alone a written one?

 

You will see a list of my marketing services - blogs, websites, ad examples and more

 

Once we have a signed listing agreement you will receive a revised written marketing plan, customized for your home, which details what I am going to do, the due date, and the completion date. This will be periodically updated and emailed to you so you know what I am doing.

 

You will see a copy (online, or hard copy if you prefer) of the MLS listing once it is live so you can review it

 

You will receive a list of the sites where I have posted the listing and I will provide you with the links so you can view them.  I find this useful in case there is a mistake that I missed (yep, I'm human), the photos don't load, or the posting does not appear correctly on a particular browser (Chrome vs. Firefox, for example). If you can't see it, buyers can't either. I assume you want to know what I am doing

 

Your questions to me about what is being done, showings that have occurred, activity on the local market, and anything else you  want to know will be answered; your calls, text messages and emails WILL be returned. But I will call, email and/or text you to keep you informed and to ask questions that need answers

 

Once your home is under contract I will be in close contact with the buyers' agent, escrow, title and other professionals so I know what is going and you will too.

 

As a seller, you shouldn't have to ask "what are you doing?"

You should know what I am doing. And I will make it my priority to let you know.

 

 

My Jeff Dowler signature

 

**************************************

CLICK ON PHOTOS, LOGOS and ICONS BELOW TO LINK TO USEFUL

REAL ESTATE and COMMUNITY INFORMATION and

MY SOCIAL MEDIA PAGES!!

 

At Home In Carlsbad blog

 

 

365 Things to Do in Carlsbad (and Nearby) on Facebook   

Jeff Dowler's Flickr Profile  Jeff Dowler's Facebook Profile   Jeff Dowler's YouTube Profile    Jeff Dowler's Twitter Profile  Subscribe to this blog Jeff Dowler's LinkedIn Profile

 

 

Click to Search for All San Diego Homes                   

 

   CRS Logo

 
 

ALL ABOUT THE SOUTHERN CALIFORNIA RELOCATION DUDE (link)

 

If I can provide more information about Carlsbad homes and real estate for sale and surrounding areas, the housing market in general (or locally), or otherwise assist you, friends or family in a home search or sale, please contact my mobile office or text me at (760) 840-1360 or email me at JeffDowlerSolutions@gmail.com

Serving Carlsbad (including Aviara, La Costa & Carlsbad Village),  Encinitas (including Leucadia & Olivenhain), Cardiff, Solana Beach, Del Mar, La Jolla, Rancho Santa Fe, San Marcos (including San Elijo Hills), Oceanside, Escondido, and San Diego

All content ©Copyright by Jeff Dowler. All rights reserved.

Comment balloon 9 commentsJeff Dowler • March 12 2009 09:45AM
Don't You Want to Know What I am Doing to Market Your Home?
share
Why You Should Have a Written Marketing Plan You have hired me as your listing agent, to help you find a qualified buyer for your Carlsbad home. It's a weighty task, with lots of responsibilities in a competitive market. And for that task, when… more
Carlsbad, California and Historic Route 101 - The Coast Highway
share
Are you ready for a road trip? Great – here it is. This is all about Historic Route 101 in Carlsbad – things to see and do, and a bit of the history Have a great ride. Carlsbad CA is located about 30 miles north of San Diego on the beautiful… more
Solana Beach Real Estate - Seaside Community Extraordinaire
share
Solana Beach Real Estate - A Seaside Community Extraordinaire Solana Beach is a coastal community about 17 miles north of San Diego just south of Cardiff by the Sea, and bordered on the south by Del Mar and to the east by Rancho Santa Fe. Are… more
Encinitas CA - An Eclectic Seaside Town in San Diego's North County
share
Encinitas is a North San Diego County coastal town about 25 miles north of San Diego, sandwiched between Carlsbad to the north, Cardiff then Solana Beach to the south, the ocean (west, of course ), and Rancho Santa Fe to the east. .. more
Rancho Santa Fe Real Estate - Luxury Homebuyer's Paradise in San Diego
share
Rancho Santa Fe (downtown, shown left ), in San Diego's North County, is a bucolic and affluent residential community on rolling hills filled with Eucalyptus trees and orchards. Years ago thousands of Eucalyptus trees were planted to be used for… more
Calavera Hills - Hillside Master Planned Community in Carlsbad, CA
share
Calavera Hills is another of Carlsbad's master planned communities (see also La Costa Ridge and La Costa Greens - links below ). Location, views, and affordability combine to make this a community worthy of your attention if you are shopping in… more
San Elijo Hills - Award-Winning Master Planned Community in San Marcos
share
San Elijo Hills, in the south west corner of San Marcos is a highly-rated master planned community on the hills of North County San Diego (actually the highest point in the county at over 3, 000 feet above sea level ). Located about 34 miles… more
Want to Live in A Musical Community? Try the Composer District -…
share
Nestled on the hill facing the grand Pacific Ocean, just north of Birmingham Avenue, lies an area of Cardiff ( Cardiff-by-the-Sea - links to the city website ) known as the Composer District. This neighborhood of detached and attached homes and… more
Cardiff-By-The-Sea - The Quintessential Southern California Beach Town
share
Cardiff (see slideshow at bottom of page ) is a quaint and charming seaside village with a long surfing history, located about 20 miles north of San Diego, and sandwiched between Solana Beach (to the south ) and Encinitas (to the north ). … more
Carlsbad CA - A Village by the Sea
share
CARLSBAD - VILLAGE BY THE SEA in Southern California What an apt name for this charming seaside town located about 35 miles north of San Diego in Southern California. But a sleepy coastal village Carlsbad is not - there is lots going on in this… more