Carlsbad Real Estate News and Views: April 2011

Here's the REAL scoop on living in Carlsbad ~ beaches, things to do, places to eat, community events, and of course neighborhoods, homes and the Carlsbad real estate market in general, including surrounding communities like Encinitas, Cardiff, San Marcos, Oceanside, Solana Beach and Del Mar.

The Ultimate Pre-Listing Kit for Carlsbad Home Sellers

The Ultimate Pre-Listing Kit for Home Sellers 

The Ultimate Pre-Listing Kit by Jeff Dowler, CRS, Solutions Real EstateI suppose that sounds arrogant, but I think a strong pre-listing kit for sellers to review before we sit down and have a discussion is a good thing to have.


And since many REALTORS don't seem to use one, there is that competitive advantage if you provide one to prospective sellers. 


Other reasons to share a Pre-Listing Kit up front are that it can answer a ton of questions that sellers often have when trying to decide which agent to use, marketing their home, determining the appropriate local market positioning, and the sales process in general. That can be a huge time saver so you can focus on the real issues at hand in your listing discussion.


Putting a Pre-listing Kit together also enables you to think more concisely about what information really is useful, and essential, for sellers to have during the process.


And you will learn a few things, too, by gathering information that you use in your pre-listing kit.


The good news is that you don't have to recreate something each time you are preparing for a listing presentation.


I'll share if you will - here are some of the things I include in my Ultimate Pre-listing Kit. It remains work in progress, with additions and deletions from time to time.

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Schematic of the Sale Process from start to finish

My Seller Questionnaire "What is Most Important to You?

Information about proper positioning in the market (pricing well and the advantages of doing so) with graphics

Graphic - factors affecting what buyers will pay

Making Your Home Easy to Sell - Availability and Exposure

Ways to Sabotage the Sale of Your Home...and solutions

Vacant Homes and Advice

Marketing (an overview)

Sample On-Line Advertising of other listings (links)

Proposed Internet Presence

Several Information Request Forms - the home, the neighborhood

Concierge Services

Seller Forms Checklist

Sample Forms and Disclosures

Success Stories - seller testimonials

The Value of Working with a Certified Residential Specialist (CRS)

Information about Me

The Competitive Advantages I Offer

Blog and Website Information

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Yes, there's more, but why give all the good stuff away...except to my sellers? 


 So, do you use a pre-listing kit? If not, why?


And if you DO have one, what are some items you include in your ultimate pre-listing kit so others can learn??


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If I can provide more information about homes for sale in Carlsbad and in surrounding areas, local housing market conditions, or assist you, friends or family in a purchase or sale, please call or text me at (760) 840-1360, or email me at



CALL or TEXT ME AT (760) 840-1360


Serving Carlsbad (including Aviara, La Costa & Carlsbad Village),  Encinitas (including Leucadia & Olivenhain), Cardiff, Solana Beach, Del Mar, La Jolla, Rancho Santa Fe, San Marcos (including San Elijo Hills), Oceanside, Escondido, and  Greater San Diego

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Comment balloon 169 commentsJeff Dowler, CRS • April 01 2011 12:15AM
The Ultimate Pre-Listing Kit for Carlsbad Home Sellers
The Ultimate Pre-Listing Kit for Home Sellers I suppose that sounds arrogant, but I think a strong pre-listing kit for sellers to review before we sit down and have a discussion is a good thing to have. And since many REALTORS don't seem to use… more