Your Camera is Your BFF in Real Estate
Your camera is a pretty important part of your real estate arsenal these days – true of many who are not agents, too.
Indeed, your camera just might be your BFF in real estate. For some it IS their business!
For sake of argument I’m including that camera that’s part of your Smartphone, but for some uses I think the digital camera is far better in terms of quality.
Yet, there are some who seem to have a fear of their camera, don’t like taking it anywhere in public, or otherwise act like it’s non existent. Fools!
I venture to say there are a myriad ways YOUR camera can help you - working with buyers, marketing a property, blogging, and the list goes on.
Here are a few ideas; perhaps you can add to the list?
There is the obvious, of course, the MLS photos of the house, exterior and community. They need to be GOOD (how many articles do we see on THAT subject, yet so many seem to ignore the obvious – buyers WANT photos and make decisions about homes they want to see from them, right or wrong).
Help buyers remember the homes they visit when touring
Sharing information on homes you preview, especially those listings where the agent views photography as a disease to be avoided
Showcasing the neighborhood of your individual listings. And those photos should become part of your community posts, which themselves can be used in so many ways, including marketing listings
Documenting inspectional items such as potential repair issues. There are lots of inspectors who use the camera as a vital part of their inspectional and record-keeping process.
Showcasing neighborhoods you service – these can be the basis for your community profiles, which you should do for your blog
Documenting events you attend and places you visit: fairs, festivals, tourist stuff, art shows, openings of new facilities, restaurants, shopping destinations
Photos of interesting architecture, signs, sights, and landmarks in your community, etc. Sometimes a great photo will be the start of a blog post. What’s the history of that fountain or statue? The depot? The oldest building in town?
Build your repertoire of photos for blogging (I have over 10,000). You know by now, of course, to not copy other people’s photos. And sometimes clip art just doesn’t cut it. What are the photos that reflect you, your personality, and your community?
Take a collection of photos of your buyers’ new home to share with them after closing. Don’t you think they will love this and share them with friends?
Photos for use in marketing your services – your office, signage, equipment you use, marketing materials
Staging - those before and after photos are pretty important for your portfolio
Create tips for preparing your home for sale by using before and after photos
Conversation starter. I’ve had some people stop by to ask what I was doing, so I tell them about my blogging and being in real estate. It also works well with business owners – stop in and ask about doing an article about their business with photos. Don’t forget to share that post with them!
It’s a portable copier. Snapping a quick pic of a document, a check, etc. when you are out on the road makes lots of sense. And on that Smartphone you can email the photo where it needs to go on the spot later print it out for your file if you want.
Photos are more important on-line than ever before and those you post WILL get picked up by the search engines if labeled correctly (remember those keywords) and will help with SEO.
I’d say treat your camera as an appendage. Take it wherever you go so you never miss an opportunity to snap a photo. I can’t tell you how many great pics that got away before my camera became a constant companion. The more you use it, the more you’ll use it!
Got any other thoughts?

**************************************







ALL ABOUT THE CALIFORNIA RELOCATION DUDE
If I can provide more information about Carlsbad homes and real estate for sale and surrounding areas, the housing market in general (or locally), or otherwise assist you, friends or family in a home search or sale, please contact my mobile office or text me at (760) 840-1360 or email me at JeffDowlerSolutions@gmail.com
Serving Carlsbad (including Aviara, La Costa & Carlsbad Village), Encinitas (including Leucadia & Olivenhain), Cardiff, Solana Beach, Del Mar, La Jolla, Rancho Santa Fe, San Marcos (including San Elijo Hills), Oceanside, Carmel Valley, Escondido, and San Diego
Carlsbad Breaking News ~ Oceanside Breaking News ~ Encinitas Breaking News
All content ©Copyright by Jeff Dowler. All rights reserved.