The Ultimate Pre-Listing Kit for Home Sellers
I suppose that sounds arrogant, but I think a strong pre-listing kit for sellers is a good thing to have.
And since many REALTORS don't seem to use one, there is that competitive advantage if you provide one to prospective sellers
Other reasons to share a Pre-Listing Kit up front are that it can answer a ton of questions that sellers often have when trying to decide which agent to use, marketing their home, determining the appropriate market positioning, and the sales process in general. That can be a huge time saver so you can focus on the real issues at hand in your listing discussion.
Putting a Pre-listing Kit together also enables you to think more concisely about what information really is useful, and essential for sellers to have during the process.
And you will learn a few things too by gathering information that you use in your kit.
And you don't have to recreate something each time you are planning a listing presentation.
I'll share if you will - here are some of the things I include in my Ultimate Pre-listing Kit. It remains work in progress, with additions and deletions from time to time.
* * * * *
Schematic of the Sale Process from start to finish
My Seller Questionnaire "What is Most Important to You?
Information about proper positioning in the market (pricing well and the advantages of doing so) with graphics
Graphic - factors affecting what buyers will pay
Making Your Home Easy to Sell - Availability and Exposure
Ways to Sabotage the Sale of Your Home...and solutions
Dealing with a Buyer's Market
Vacant Homes and Advice
Marketing (not everything I do but an overview)
Mock-up brochure with photo of their house
Representative On-Line Advertising of other listings (links)
Proposed Internet Presence
Several Information Request Forms - the home, the neighborhood
Concierge Services
Seller Forms Checklist
Sample Forms and Disclosures
Representative Transactions
Success Stories
The Value of Working with a Certified Residential Specialist (CRS)
Information about me
My Competitive Advantages
Blog and Website Information
* * * * *
Yes, there's more, but why give all the good stuff away...except to my sellers? I am making a bunch of changes since I changed brokers and have to modify all the logos and such. It's taking forever!
So, do you use a pre-listing kit? If not, why?
And what are some items you include in your ultimate pre-listing kit??
**************************************
ALL ABOUT THE CALIFORNIA RELOCATION DUDE
If I can provide more information about Carlsbad homes and real estate for sale and surrounding areas, the housing market in general (or locally), or otherwise assist you, friends or family in a home search or sale, please contact my mobile office or text me at (760) 840-1360 or email me at JeffDowlerSolutions@gmail.com
Serving Carlsbad (including Aviara, La Costa & Carlsbad Village), Encinitas (including Leucadia & Olivenhain), Cardiff, Solana Beach, Del Mar, La Jolla, Rancho Santa Fe, San Marcos (including San Elijo Hills), Oceanside, Carmel Valley, Escondido, and San Diego
Carlsbad Breaking News ~ Oceanside Breaking News ~ Encinitas Breaking News
All content ©Copyright by Jeff Dowler. All rights reserved.
