Pros and Cons of Real Estate Signage on Your Car
Real estate marketing has undergone significant growth in the last few years, not just counting the on-line stuff you can do. You see billboards, bus benches, grocery shopping carts, ads on moving trucks, and more and more on agents' cars.
There are some pros and cons to advertising on your car, and in addition to sharing my own thoughts, I hope folks will share their ideas and experiences.
There are license plates, whole car wraps, magnetic door signs, rear windshield signage, and bumper stickers. Some people completely paint their cars.
Are there pros and cons?
PROS
Car signage is obvious to many others when you are out and about town, perhaps hundreds a day. You never know who might see it and call. Or tell someone they know.
It's different - relatively speaking, car signage, IMO, is fairly uncommon so you will stand out. I suppose the more dramatic and obvious the better but perhaps over the top is too much?
CONS
IF YOU ARE A BAD DRIVER, cut someone off, or drive recklessly folks will certainly have a bad impression about you as a REALTOR. Better be on best behavior. You might even get reported to the cops.
The good thing is it's obvious. But for some situations, the bad thing is IT'S OBVIOUS What if a seller does not want neighbors to know yet that they are considering putting their home on the market? You drive up for your presentation, and poof, the secret is out. I have had a couple of sellers ask me about car signage (my license plate is SELS HMZ and my name is on the plate holder with my company and phone #), so I now make it a habit to always ask before I drive over. I have parked some distance away or taken my other car if needed.
POTENTIAL DAMAGE to the car finish in the case of magnetic signage. I think much of this has been taken car of with new types of signs, but I suppose the risk is still there. The advantage is they can easily be taken off when you don't want them I think.
Like any other marketing about you and your business, you have to be careful of spelling, of course. I know someone who has substantial signage on their car (not RE) and there is a typo. Hmmm.
And you certainly can't do some types of advertising on a leased vehicle.
Anyone have other thoughts on why or why not do auto signage?
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