Content Before Conversation
I attended Tech Tuesday, the first day of the California Association of REALTORS (C.A.R.) Expo in Anaheim, and the lunch speaker, Ed Dilworth, shared his thoughts about social marketing today, and where it's going. Of course, the big topic was Facebook, who (notice the personalization) seems to be taking over every aspect of social media in leaps and bounds...or at least trying to.
A central premise of his talk was that it is the content that matters, and that content must come before the conversation.
Indeed, it is the conversation that evolves around the content. A powerful notion for us in real estate. The content says something about our personal brand, which we must define, and then provide the content around our brand.
The other major point I found interesting is that more and more people are looking for content from blogs to be delivered via Facebook rather than going directly to the blogs themselves.
Does this mean blogging is dying? NO.
But it is evolving, and many folks are shifting their focus in how they get their information, perhaps because there is so much, and we now have more vehicles for delivering information.
So keep in mind the content. We all know it's key. But simply having conversations in the social media world won't be enough for your business. Start with good content, and that will draw the people to have conversations, which ultimately can lead to business.
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