Carlsbad Real Estate News and Views: How I Choose my Blog Post Topics – Localism

Here's the REAL scoop on living in Carlsbad ~ beaches, things to do, places to eat, community events, and of course neighborhoods, homes and the Carlsbad real estate market in general, including surrounding communities like Encinitas, Cardiff, San Marcos, Oceanside, Solana Beach and Del Mar.

How I Choose my Blog Post Topics – Localism

How I Choose my Blog Post Topics – Localism

 

Writing local posts has been a focus of mine for a number of years.

 

Welcome sign for the Village of CarlsbadIt really came about as a result of my relocation from Boston to Carlsbad, a place I had never visited and knew virtually nothing about. Once I became licensed in California it was critical for me to get to know my way around Carlsbad and nearby.

 

Part of that was purely practical since I lived here and obviously wanted, and needed, to know about shopping, dining, the beaches, things to do, services and so on.

 

The other primary reason, naturally, was to be able to help buyers and sellers in the area. Hard to do that effectively if you don’t know your way around and can’t talk, at least in a general way, about the area.

 

Relocating buyers are not jsut searching for homes, they want local information about the communityMore importantly, with my focus on relocation (been there done that 4 major times) it was obvious I had to really get to know the area, with buyers from other locales asking specific and general questions. Writing localism posts (well before Localism here on AR was created), based on research and traveling around, was the best way to get to know the area.

 

And of course a side benefit is having relocating buyers find you on the Internet because of the things you write about.

 

I’m not yet a walking encyclopedia about Carlsbad and other nearby communities, but I do know a thing or two. And if I don’t, well, I’ll find out AND write about it. Plus send it to people who might be interested.

 

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Comments

Both great reasons to write localism posts and so much fun to learn about what your town has to offer. I do a lot of that also with the only criterion being that I find the topic interesting - subjective, I know -  but it is my blog after all.

Posted by Jill Sackler, Realtor Long Island's South Shore Expert (Charles Rutenberg Realty Inc. "Said and Done!") 4 months ago

Jill

Well I did not mention that, but yes, it MUST be something I am interested in as well. I think it makes all the difference if you have that passion.

Jeff

Posted by Jeff Dowler ~ Carlsbad Homes for Sale ~ 760-840-1360 (Solutions Real Estate (CA DRE Lic. # 01490977)) 4 months ago

I find that the localism blogs keep me SEARCHING for the uniqueness of my community.   It is a great to get out there and enjoy your community!

Posted by Yvonne C. Burdette Realtor® Buy and Sell Houses in Springfield, Nixa, Ozark, Mo (Ozark, Nixa, & Springfield Murney Associates Realtors) 4 months ago

Jeff - I think you know how we feel about localism posts.... me thinks.... We love to do them and will continue to do them. People are reading them along with local newspaper reporters as well. We've been interviewed via phone several times in the past few weeks about our blogs.... hmmm Will have to do a post about that come to think about it... It's all good.

Posted by Robert and Lisa Hammerstein, Realtors® Coldwell Banker, Pascack Valley Area (Bergen County New Jersey Homes For Sale 201-218-6802) 4 months ago

Hi Jeff - The great thing about relocating is that you KNOW what every new resident wants to know because you are asking the questions yourself!  Having done quite a number of major relocations over the years, my family and I got very good at learning the area quickly before the next corporate move came along! 

Posted by Chris Canfield, ABR, CRS, e-PRO, GREEN, SRES, Homes for Sale Naples FL (RE/MAX Realty Select - Southwest Florida Homes for Sale) 4 months ago

I can relate to the thirst for knowledge of an area. I only wish I could have found a "me" to guide me around the area when I relocated.

Posted by Ellie McIntire Homes for sale in Howard County Maryland (Ellicott City Clarksville Howard County Maryland Real Estate) 4 months ago

HI Jeff,

We approach it very much the same, and now that we feel we know the area really well, we typically get inspiration from our out of town buyers and sellers, and try to research topics, hobbies and information that they have asked about, and it works pretty good.

 

Posted by Peter Pfann (250) 213-9490 PAY-LESS For Victoria Property Results. (FAIR Realty, Victoria BC www.Pay-LessRealty.com) 4 months ago

Hi Jeff, I love blogging about interesting topics in my local area. Consumers are always looking for Localism information on events, and things going on in the communities. I believe that it sets you apart when you become known as the local expert for a particular neighborhood, community or city.

 

Posted by Jerry Newman,REALTOR®,Texas Agent San Antonio Real Estate & Military Reloc (Keller Williams Realty, 210-789-4216) 4 months ago

well you've given me something to help.  I've lived here forever.  Well MY forever.  But perhaps my husband will be able to give me some insight to localism posts.  He just got here 10 ish years ago.

Posted by Tammy Lankford/Broker Lane Realty Lake Sinclair-Central GA 4 months ago
I've had to train myself to think as if I'm relocating in order to choose topics for Localism posts. Your commentary reinforces that I've had the right approach.
Posted by Mark Delgado - Benicia and Vallejo Property Management, rental homes, (houses for rent, Solano County & Glen Cove) 4 months ago

Hi Jeff -- I have had the same sort of experience moving from San Francisco to Nashua, NH.  I have had to learn alot about the great Nashua, NH area and do a lot of localism posts.. I am disclovering the great Nashua area and helping others explore the area as well.

Posted by Joan Whitebook Southern New Hampshire (BHG The Masiello Group) 4 months ago

Jeff - I LOVE doing localism posts.  Even after 11 years of living in Wellington I'm discovering new things all the time and share them on my website and AR.

Posted by Michelle Gibson REALTOR® Wellington Florida Homes for Sale (Hansen Real Estate Group Inc. ) 4 months ago

Jeff localism post are very well received, and those are the types I have often written.   You have certainly done a wonderful job of writing about Carlsbad

Posted by Jennifer Fivelsdal Rhinebeck Real Estate (Serving Dutchess| Columbia|Ulster Ctys (LIC. R.E. Broker JFIVE Home Realty LLC ) 4 months ago

I love localism posts. I have got to know many local business owners much better thanks to my blogging about them - and they have got to know me ;o)

Cheers Jeff !

Posted by Sheldon Neal ~ That British Agent ~ Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) 4 months ago
I dont envy you starting over in 4 different locations...well done!
Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) 4 months ago

Jeff -- You are certainly providing those interested in Carlsbad with what they are looking for......everything you need to know about Carlsbad.  Your blog posts are the best way to learn about what Carlsbad has to offer. There is nothing like first hand knowledge....with the personal touch.

Posted by Barbara Altieri, REALTOR® Fairfield County CT Real Estate (RealtyQuest, CT Homes for Sale and Real Estate) 4 months ago

I bet the weather is nicer there than here in Boston!  As for localism posts, they are my favorite to write!

Posted by Christine Smith, Canton MA Buyer Broker & Attorney, 781.799.8313 (Buyers Brokers Only LLC - www.BuyersBrokersOnly.com) 4 months ago

Localism blogs are a great tool in real estate

Posted by Lawrence Kansas Real Estate Rob Lang CRS, GRI, ABR, ePro, REALTOR® (At Home Kansas / www.AskRobLang.com) 4 months ago

Hi Jeff,

Excellent post and I personally like the localism posts best. And yours are terrific and very useful for anyone living in or buying in your area. They are very useful and so informative.

 

 

 

Posted by San Diego Real Estate Voice authored by William Johnson GRI CRS e-Pro CDPE (RE/MAX Associates) 4 months ago

Yvonne - we all have that opportunity and it is to our advantage to make the most of it. Buyers will appreciate our efforts.

Bob and Lisa - it is ALL good and you do such a good job. It is, im my opinion, a major value we bring to the relationship with a buyer who is moving into the area. Congrats on those interviews, and for thos reporters who know how to find the experts!

Jeff

 

Posted by Jeff Dowler ~ Carlsbad Homes for Sale ~ 760-840-1360 (Solutions Real Estate (CA DRE Lic. # 01490977)) 4 months ago

Jeff, you are the localism guru here on AR - your posts rock.

It is amazing - the things I discover when I slow down and look around me.  I spent an hour today talking to folks at the local community garden, which has been here for almost a year.  :(   It was fun, I met some cool people, learned a bit about gardening in the desert - and got some cool pics.  Localism post, coming up!

Posted by Virginia Hepp - Mesquite NV MLS - Sun City Mesquite - 55+ Buyer Representative (ERA - Mesquite NV Homes For Sale) 4 months ago

Jeff, you are being modest. We all know you are an encyclopedia for the Carlsbad area :)

Sharon

Posted by Frank & Sharon Alters, CDPE-Short Sales Jacksonville-Orange Park-Fleming Island (Coldwell Banker Vanguard Realty - Clay, Duval, St. Johns ) 4 months ago

Writing the local posts is really rather fun. I now have my entire family looking for intersting topics and places. I have them reminding me to pop out my camera and take a shot of just about anything and everything. I can no longer go somewhere nearby and not find something local to take a photo of.

I do find that we all thnk more of the great things that we do have in our community.. and we are happy to be here.

Posted by Janis Borgueta, Realtor ~ New Construction Homes ~ Newburgh NY ( Key Properties of the Hudson Valley 845-527-7115) 4 months ago

Hi Jeff, because you were new to the area, you approached the topic like a newcomer would, which is the best way for your audience. If you have been an agent for  some time in an area, you should train yourself to see it as a newbie would. Great post!

Posted by Sandy Nichols Acevedo, Prudential Calif Ventura County Homes for Sale (951-290-8588) 4 months ago

Jeff, it wasn't until I tried localism post that I realized the power it had. Posting about my area, is of little interest to most here. At first the poster can be discouraged by the lack of comments to the post, but the intact can be great for those searching for you.

Thanks Jeff.

Posted by Tom Arstingstall - Dry Rot, Water Damage General Contractor in Sacramento (Dry Rot and Water Damage www.tromlerconstruction.com ) 4 months ago

Jeff - You write amazing localism posts.  Sometimes, it's the outsider who is the real observer, and clearly you are a prime example of this.

Posted by Debbie Gartner - Westchester Flooring -Hardwood Floors Carpet Tile Refinish - (Floor Coverings International Westchester NY & Stamford CT) 4 months ago

Hi Jeff,

Certainly a good foundation for localism posts is a curiosity about the area.

And a desire to know more, and to share what you learn.

Phil

Posted by Phil Leng Team Residential Real Estate & Bank Owned Property Experts 206-409-6600 (Keller Williams Kirkland) 4 months ago
That was a fun reason to focus on Localism...I.e. four Relocation moves later you REALLY understood the value.
Posted by Cheryl Ritchie, Southern Maryland Real Estate (RE/MAX 100) 4 months ago

There is so much to do in Carlsbad that I can't imagine running out of topics.  Just keeping up with local changes would be enough, let alone activities, etc.  I don't know if you've every written about it, but the Batiquitos Lagoon has a garden that has gotten lots of praise.

Posted by Bryan Robertson, Real estate broker Los Altos & Silicon Valley Luxury Homes (Sereno Group) 4 months ago

You know that all of us in the Northeast so enjoy your localism posts especially this time of the year Jeff...you do an outstanding job of showcasing your area...keep sharing!

Posted by Ginny L Gorman Realtor®|North Kingstown Homes for Sale - North Kingstown RI (Phillips Post Road Realty -Waterfront homes, Short Sales) 4 months ago

Jeff - I like the idea of looking at my community as if I had just relocated.  What would I most be interested in?  It gives me a fresh perspective.  Thanks.

Posted by Gail Robinson, REALTOR, e-PRO Fairfield County, CT (William Raveis Real Estate, Southport, CT) 4 months ago

Jeff, you took the words right out of my mouth, Happy New Year 2012.

Posted by David Popoff, Ct ~ Realtor ~ Fairfield County (William Pitt, Sotheby's International Realty, Darien, Ct.) 4 months ago

Jeff, Localism posts make you the local expert. You've done a great job for the Carlsbad market.

Posted by Michael Setunsky, Michael's Commercial Northern Virginia Commercial Real Estate (703.831.4028, http://michaelscommercial.com) 4 months ago

Hi, Jeff:  I've tried to do as many Localisms as possible.  I figured folks would be interested in local stuff here versus stuff on the Left Coast- and results have proven that to be the case.  With my being in property managment, I've also wanted to do the "service" or trade-related posts to help the average homeowner.  As it's turned out, those have been my most-viewed posts- ones about my plumber and dryer vent cleaning guy have been my 2 most-viewed posts.

Posted by Dennis Burgess- Orlando's Best Property Manager and Realtor (Legends Realty) 4 months ago

I've run out of material that I feel is interesting. Was hoping that you would 'inspire me' here.

Posted by Lyn Sims - Schaumburg Homes (Schaumburg Real Estate - Northwest Suburbs - RE/MAX Suburban) 4 months ago
Local posts are a great way to get your name over local search results and to set yourself as an area expert. Keep it up!
Posted by Sylvie Johnson Flagstaff, AZ Home Buying, Home Selling and Investment (Keller Williams Check Realty 928-600-2765) 4 months ago

Jeff, as many of us can attest to, you've done a wonderful job with your localism posts about the Carlsbad area.  I think that localism is an always changing subject as businesses come and go, events happen, and other newsblogworthy things happen around us! 

Posted by Silvia Dukes PA,REALTOR®,CIPS,CRS,Green, Spring Hill FL Homes for Sale (Tropic Shores Realty - Ich spreche Deutsch!) 4 months ago

Well said Jeff.  Market reports and local information and event posts are the things many relocating to an area would like to know more about so why not be the one in your area to provide an easy source for it all?

Posted by Al Raymondi, Ocean View Realty Group in Ormond Beach Florida 4 months ago

This is very well said Jeff, all of the local markets are so different localism provides such a good resource.

Posted by Linda Jamail Marshall,Innerloop Houston Texas,Broker, ABR,QSC,RECS,ACRE (Linda Marshall,Houston Texas, Linda Marshall, Realtors®) 4 months ago

I've thought in the past about how I might (or could) start over in a new state. I applaud your diligence in creating a niche for yourself there in Carlsbad.

Posted by Anonymous 4 months ago

Oops, that was my comment above. Didn't know I wasn't logged in :-)

Posted by Seattle Real Estate|Colleen Fischesser| |Short Sale Specialist|So King County (RE/MAX Select R.E | Designated Broker/Owner) 4 months ago

I have been a lurker on Active Rain for years. Margaret Rome has been urging me to write localism posts, but I have hesitated to do so.  Not sure why.

I have an encyclopedic knowledge of Baltimore. I gave a few dozen talks in 2011 on The Duchess of Windsor, thanks to the film,  "The King's Speech" which won 4 Oscars at the Academy Awards a year ago. Wallis Warfield Simpson grew up in Baltimore, and I am the go-to person on her life. So there, Margaret, I did it. 

Posted by Zippy Larson 4 months ago

Jeff:

The way to get attention in your community is to display your expertise and that is what you do by posting localims articles.  I write about my community because I want everyone to know about what a great place to live it is and so people know I know my community.

Posted by Evelyn Kennedy, Residential Real Estate Alameda, CA (Gallagher & Lindsey, Alameda, California) 4 months ago

Jeff, I find it gratifying for myself, in that I learn about what is going on in my community and enjoy putting the information on my blog for others.

Posted by Susan Jackson (America's Network Realty Group, Inc) 4 months ago

Sounds like quite a relocation.  The issue is do you like sunrises or sunsets over the ocean best?

Posted by Gene Riemenschneider East Contra Costa Home Sales 01492725 (Home Point Real Estate) 4 months ago

Localism is fun as long as there is a busy city with lots going on to write about.  It keeps me up to date on happenings in the community.  Once you start blogging about your community you start to watch and listen for events etc. Must carry your camera with you or have a super smart phone for photos.

Posted by Chris \ Patty Clark Real Estate Broker Aurora Homes for Sale 720-231-5200 (Serving the Denver Metro Area since 1979) 4 months ago

Jeff, I too have been trying to get use to writing about the local stuff, know the area fine, just have to put it to paper.

Posted by Winston Heverly, GRI, SFR, CDPE, CIAS, PA (Winston Realty, Inc.) 4 months ago

Localism posts are definitely great search engine fodder. I need to make sure I write about more than just real estate or the latest interesting listing to hit the market.

Posted by Jenny Durling- Search Silver Lake homes for sale. Los Feliz, Eagle Rock, L.A. CA (L.A. Property Solutions) 4 months ago

I would agree that local post are one of the best ways to connect with others in the community

Posted by James Lyon, 916-521-1214 www.JMLyon.com (James Lyon Real Estate) 4 months ago

Dear Jeff,

That sounds like a great idea. It is funny, how you can know a lot more than the natives in a relatively short time, no? You live in a very nice area for exploring. Remember, when they found all those mastodon bones and such in Rancho Santa Fe & had to stop building for a while?

Posted by Dörte Engel -> ABC - Annapolis, Bowie, Crofton (RE/MAX Leading Edge) 4 months ago

Jeff - we've been pushing into new markets and can totally relate.  Localism posts are a great way to force you to dig into the neighborhood.

Posted by Mike Akerly, Esq. and Kate Akerly - Manhattan & Brooklyn Real Estate (Akerly Real Estate Team) 4 months ago

Hi Jeff, excellent post and great point about localism.  I need to do it more!

Posted by Bob Miller - The Ruiz/Miller Team Ocala & Marion County (Keller Williams Cornerstone Realty) 4 months ago

Jeff, you may not be a walking encyclopedia but you are one heck of a Realtor® that goes above and beyond to see to it that your clients know everything they SHOULD about their new area!  Well done on setting the path the rest of us follow and congrats on the 309 Featured Posts

Happy New Year my friend!
Pamela

Posted by Lee & Pamela St. Peter Raleigh Realtors® Raleigh North Carolina Homes for sale (Prudential YSU Realty - (919) 645-2522 ) 4 months ago

good point ... need to blog more about where I live

Posted by Lehel Szucs (All Seasons Real Estate, Inc.) 4 months ago

Chris - it's really true. While someone who has not relocated a major distance can certainly someone who IS making such a move, I feel that having experience a major upheaval gives me and you and advantage. There IS something ab out having the emotional and physical experience that adds value.

Yvonne - it IS a terrific reason to explore the community and even get to know some of the business owners.

Ellie - and THAT is the perspective to keep in mind. We had some help when we moved here but I knew NOTHING about the area other than from the Internet and driving around. The exploration continues to be fun

Peter and Linda - I, too, find relocating buyers to be a great source of inspiration.

Jerry - all excellent reasons FOR writing localism posts. And grabbing lots of photos.

Jeff

Posted by Jeff Dowler ~ Carlsbad Homes for Sale ~ 760-840-1360 (Solutions Real Estate (CA DRE Lic. # 01490977)) 4 months ago

Tammy - well I think the approach to take is consider what you like about living there and what people, who know nothing, might want to know. I also get specific ideas from buyers who are moving and asking this and that.

Mark - good for you. I know that it works.

Joan - AND I have read those posts. No doubt there are many in Nashua who appreciate your efforts. With us both having done the East Coast/West Coast migration, in different directions, we both appreciate how different these areas are, and the importance of sharing what we know for newcomers.

Jeff

Posted by Jeff Dowler ~ Carlsbad Homes for Sale ~ 760-840-1360 (Solutions Real Estate (CA DRE Lic. # 01490977)) 4 months ago

Michelle - there is ALWAYS something new to write about, isn't there. I enjoy being a reporter of sorts around the community, don't you?

Thanks, Jennifer - I find they are the most popular posts, in general, particularly the posts about the community as a whole. And they are great for sharing with relocating buyers.

Sheldon - to know you is to like you!!

Joy - well it is always an adventure. And since they were places we wanted to go, and moves we orchestrated, it was certainly easier. The biggest change was Boston to Carlsbad

Barbara - "first hand knowledge with a personal touch" - what a great way for us all to think about our Localism posts.

Jeff

Posted by Jeff Dowler ~ Carlsbad Homes for Sale ~ 760-840-1360 (Solutions Real Estate (CA DRE Lic. # 01490977)) 4 months ago

Christine - well one main reason to get out was the winter. I love Boston, but that winter is too much for me after 20 years there. We are all complaining here because it is down in the low to mid 40s every night. LOL

Rob - definitely. I share them all the time with buyers who are interested in the area, and writing them helps keep me informed.

William - hey, thanks. I agree - they are my favorites too, and easy, for me at least, to write.

Virgina - why thank you. You are so right - if we take tiem to notice and explore there are all sorts of neat things about our communities. And making sure we have that camera with us is key!

Sharon - oh, well, OK. I admit I am a wealth of information. LOL

Janis - I sort of take the same approach and I, too, have family, and friends, who suggest things. The camera, for me, is essential - often what I see and photograph sparks a post.

Jeff

Posted by Jeff Dowler ~ Carlsbad Homes for Sale ~ 760-840-1360 (Solutions Real Estate (CA DRE Lic. # 01490977)) 4 months ago

To me it sounds like you are ''... a walking encyclopedia about Carlsbad...''

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 4 months ago

I love your last sentence "And if I don’t, well, I’ll find out AND write about it. Plus send it to people who might be interested."

Localism posts allow us to research and know about our communities! Great Job

Posted by Jairo Arreola- Los Angeles- San Fernando Valley- "A Veteran Serving Veterans" (Aladdin Realty) 4 months ago

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