Carlsbad Real Estate News and Views: Are You Creating Lost Opportunities in Your Blogging?

Here's the REAL scoop on living in Carlsbad ~ beaches, things to do, places to eat, community events, and of course neighborhoods, homes and the Carlsbad real estate market in general, including surrounding communities like Encinitas, Cardiff, San Marcos, Oceanside, Solana Beach and Del Mar.

Are You Creating Lost Opportunities in Your Blogging?

How to Create Lost Opportunities in Your Blogging

 

Agents and others in the real estate industry have known, for some time, about the advantages of blogging to grow their business, gain exposure, improve SEO and presence on the Internet, and to develop relationships…among other benefits.

 

Given what we know about the potential benefits, one could argue there are plentiful lost opportunities by not blogging. But that’s another post.

 

Blogging for businessConsider the lost opportunities that could result due to your blogging, depending on what you write about and how well you do it.

 

Presumably, since you are writing on your AR blog (or elsewhere) to grow business, sharing important information consumers will be interested in, educating buyers and sellers and perhaps other real estate professionals, and trying to develop positive relationships for referral business, you don’t want to do things that could cause lost opportunities.

 

So what might these issues be?!

 

CONTENT

What's my home worth?We know people will read what interests them, helps to solve a problem, and brings value, so sharing information that doesn’t do this will mean missing out on opportunities to attract buyers and sellers.

 

You certainly shouldn’t try to appeal to everyone, nor can you realistically do so. Thus, understanding your target audience, and creating a niche (or 2 or 3), and writing for THAT audience is essential to maximize your opportunities.

 

VISUAL APPEAL

Are your posts visually appealing? No one will likely want to read a wall of words.

 

And a post without visuals – photos, graphics, videos – might not grab the interest of those you want as readers, even if the content is good.

 

Readers will also not stick around if the content is not interesting enough or it’s hard to read and understand.

 

eye glassesFONT SIZE

That brings up the issue of font size. If it’s too small there will be some who simply will not bother trying to read what you have to say, because it’s an unpleasant experience for them, and too tough on the eyes, even if you are wearing glasses.

 

Time is short and there are plenty of other options.

 

HOW LONG IS THAT POST?

The length of your post could play a role in creating, or driving away, opportunity. We hear that Google likes long posts, in excess of 1000 words, and that may be – yep, this post is getting long.

 

The question, though, is will a post that long be interesting enough to draw in, and keep, a reader, who will see what a talented and knowledgeable real estate professional you are, or will a post that is too wordy…despite a great topic…send them packing.

 

No doubt great content in a long post will keep them interested to a certain extent, but droning on and on may not.

 

DOES YOUR POST TITLE GRAB ATTENTION?

Real-estate-ese - Stuff You Should knowThe title could result in a lost opportunity if it doesn’t grab the attention of consumers, and get them to click on your post and then read it.

 

Hopefully your post content warrants that clever title, or a disappointed reader will move on to better things.

 

Sadly, some great content may have such a bad title or one that is overly SEO’d (yes, I made that up) so that it rarely gets read, especially when people have limited time and have to quickly pick and chose what they want and have time to read. You likely only have a few seconds to grab their attention or they are gonzo.

 

ARE YOU ENGAGING?

Another way to increase lost opportunities is by not engaging with those who took the time to read your masterpiece (well, at least some of it) and then commented on it.

 

Granted, on ActiveRain the majority of comments are from members, but taking time to engage and respond to comments conveys an interest on your part in the conversation, as well as in the commenter (OK, forget those spammers) and can lead to a more positive relationship and potentially business down the road. And those relationships become friendships and there’s tremendous value there.

 

And consumers will likely also see how you are engaging, even if they are not commenting.

 

BLOG COMMENTS

Ignoring comments to your post could be a lost opportunity to further build relationships with those who are interested in what you have to say, and who could be a source of referrals in the future.

 

However, responding in a snarky, nasty or derogatory way will have the same result, perhaps worse since it can ruin your online reputation – others will see how you behave in public, and there goes any chance of someone wanting to associate with you, read your posts, or refer business.

 

YOUR ONLINE REPUTATION

angry manHaving a positive reputation as a blogger is likely to enhance your opportunities, both with AR members as well as with consumers who might read your posts.

 

If people like what they see, and you are authentic, they’ll likely be back. And if they like you personally and need help, there’s a better chance they will be in touch.

 

But you may lose the opportunity for business if you come across the wrong way in your posts, or in public comments.

 

If consumers don’t like you for some reason there goes that potential business.

 

And your fellow Rainers might add you to the “Don’t Refer" list.

 

So, are you creating opportunities in your blogging?

Or are your efforts resulting in lost opportunities?

 

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Comment balloon 82 commentsJeff Dowler, CRS • February 25 2020 09:11PM

Comments

Good afternoon, Jeff,

What a great post on smart blogging etiquette.  I hope this post gets featured!  Cheers, A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) about 1 month ago

I hear google likes longer posts but do lengthy signiture blocks add to the work count?  all those graphics, etc, etc.  below the posted by?  

Posted by Peter Mohylsky, The Beach is closed but I am open., I AM STILL OPEN FOR BUSINESS ALONG THE BEACH (PrimeSouth Properties) about 1 month ago

Thank you Ron and Alexandra Seigel  - what a nice compliment.

Hi Peter Mohylsky, Beach Expert  I don't know if that information counts for the total words but I believe Google does read graphics and image text. Good question for Dario Ferreira and others.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Hi Jeff- You make some excellent points here> I wonder what Peter Mohylsky, Beach Expert wonders as well...do the long signatures add to SEO. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) about 1 month ago

Thanks Kathy Streib 

Peter's question is a good one...not only for total word count but does having a rich signature make sense from an SEO and Google standpoint, on top of providing valuable information for consumers?

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Thank you for the pointers and the great advice.  I have always struggled with the proper length of a post.  I find myself paring down most of my first editions to a reasonable length with a more simple structure.    

Posted by Raymond Henson, SRES, GRI, Realtor (eXp Realty of California, Inc. (lic. #01878277)) about 1 month ago

Hi Raymond Henson, SRES, GRI 

Thanks for stopping by. I think post length really CAN vary depending on the content, and there's nothing wrong with a long post that covers alot. of material. I find myself leaving some very long posts, but others that are of interest I can read in their entirety. I bet that's true of many people!

I find I can be a bit wordy at times so I have to be careful.

Jeff

 

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Morning Jeff.

I have been using 18 point font size for some time now.  I'm going to post my blog today at 16 point, just for fun.  Let me know if it works better.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) about 1 month ago

Very good post. All excellent points that should be followed when writing a post.

I would add.
Use plenty of white space, bullet points, strategic bolding, tables with data, linked references.

I see you use many of the above on your own post.

Posted by Dario Ferreira, Internet Marketing about 1 month ago

Good morning, Jeff... a masterful post with wonderful tips on the right way to blog. I've learned a lot of this over the years, but sure do wish I had a template like this follow when I first started.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Realty) about 1 month ago

Carol Williams hi Carol... my suggestion for Second Chance Saturday... although I suspect this one will get a gold star.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Realty) about 1 month ago

Hello Jeff - although my strategy has changed over time, this post should be a must read for those entering blogging or who want to enhance their effectiveness.   So many good points.  Nicely presented.  

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 about 1 month ago

Good morning Jeff. So much to ponder, so little time. I need more coffee. Thanks! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) about 1 month ago

Jeff you covered some very good points, especially what you stated about responding to comments.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 1 month ago

Hi Jeff Dowler, CRS - You have identified a lot of challenges and solutions to correct them.  Posts now need to be able to answer "Alexa" questions.  This is something I need to address. I have heard that being able to answer that question that others need the answer to will rank your post near or at the top of the page. 

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Realty) about 1 month ago

This is a great post and I am going to come back and read it again, so much good stuff.

Posted by Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ (Arizona Focus Realty) about 1 month ago

Hi Jeff Dowler, CRS - It is good to mention all of this.  I know I have heard or listened to it way back when on Active Rain University.  I started developing my ideas of what worked by tweaking many of those points and then measuring.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 1 month ago

Thank you very much, Jeff, for sharing your experience and this outstanding advice.

Posted by Roy Kelley (Realty Group Referrals) about 1 month ago

Hi James Dray 

I'll check out your post, which I do anyway. I always use 14 and no complaints!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Great suggestions for bloggers Dario Ferreira 

Well those of us who started early learned the hard way sometimes Nina Hollander .

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Thank you Michael Jacobs 

I have learned a few things over many years, and keep learning...thank for everyone here. Glad you felt they were useful tips!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Coffee helps, doesn't it Wayne Martin ?!

Comments seem to be when we see some of the bad behavior, not the posts George Souto  Thanks!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

That's a great point, Sheri Sperry - MCNE®  More and more people are doing verbal seaches, which is different than the more traditional approach. I think the key is to think about mobile consumers and what they are doing, and perhaps even our own verbal searching.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Hi Brian England  - thanks for the kind words!

Grant Schneider  Certainly some of it is learning by doing and seeing the results. Hearing what others are doing that works helps, too! And things have changed over the years with respect to blogging and how consumers, and search engines, respond.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Thanks, Roy Kelley , I appreciate the kind words.

Have a wonderful weekend!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Jeff Dowler, CRS - your post is wise and wonderful!

Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) about 1 month ago

Hi Jeff - I think  you've hit all of the important points with this one.

That old "length" issue is one we'll never agree on, because some people are SURE posts have to be 1,000, 2000, or even 3,000 words. (Ugh)

Others are SURE that "Nobody" reads long posts.

I think the answer is "it depends." If the content is good and engaging, I'll keep reading. If they're simply repeating the same thing - and especially if that same thing is to tell me why I need to keep reading - then I'm "outa there."

My opinion: It doesn't matter if Google likes it if readers don't.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) about 1 month ago

Thank you for the kind words Patricia Feager, MBA, CRS, GRI,MRP . I'm flattered that you thought so!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Thank you kindly Marte Cliff 

I think the post length issue is a big one. Yes, it's nice if Google loves your post due to the length, but if consumers are not reading and responding, or take a quick look and move on, so what?!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

A great “how to” Jeff! All new members should be required to read this. 😊👍

Posted by Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets, & Host of Postcards From Success Podcast (Big Block Realty 858.232.8722) about 1 month ago

Jeff, very important blogging information that needs to recirculate here in the rain.  I will reblog, it's already been reblogged twice.  l like posting this to the newbie and blog groups to make this info readily available for those new to blogging.

Posted by Kris Collis, Associate Broker, Professional Results you Expect 702-574-8102 (Smart Way America Realty) about 1 month ago

Thanks for the reminders and it’s something I have to think about even just a little bit more.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 1 month ago

Good tips to keep in mind when developing a blog post Jeff. I just put a hard copy in my blog folder for future reference.

Posted by James (Jim) Lawson, DBA, Broker Associate, RSPS, BPOR, HI & PE (DomainRealty.com LLC) about 1 month ago

Good morning, Jeff Dowler, CRS you've captured the whole road map to a successful online marketing program..... that's how to do it.... 

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) about 1 month ago

Excellent rundown on what blogging is all about.  Great do's and don'ts!  Thanks, Jeff

Posted by John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) about 1 month ago

Beautifully stated, work at being engaging with the potential client. The wordy post is something I will pass over. Get to the point and move on please at least in my thought point. Have a great day and read on. Love the Rain and those that post on a regular basis. Blessings sent 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) about 1 month ago

Blogging can work, as long as we remember the fundamentals.  I don't have a problem with a post being long as long as it maintains engagement (as yours did).  Bill

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) about 1 month ago

Great blog, both content and visually.  thanks for sharing this information.

Posted by Peter Mohylsky, The Beach is closed but I am open., I AM STILL OPEN FOR BUSINESS ALONG THE BEACH (PrimeSouth Properties) about 1 month ago

Thanks for the compliment Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets . Could benefit some who are not new, too!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Hi Kris Collis, Associate Broker 

Thank you kindly. I'm flattered you feel it worthy!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Hi Laura Cerrano  Thank you! I think these are issues for us all to keep in mind.

James (Jim) Lawson, DBA  I appreciate the compliment!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Hi Barbara Todaro If we are going to spend time here then it makes sense to get the most out of it, rather than wasting our valuable time.

Thanks for your kind words.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Thank you John Henry, Florida Architect . I'm glad you thought so!

Hi Laura Filip I suspect there are many who feel that way! But a well-written and informative post CAN be long and keep you interested.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

I love the section about attitude. Quick story: I actually had someone tell me that she liked what I had to say and how she and her husband thought a competing agent was a bit of a loud mouth. In defence of the other agent I told them, "well, actually he's a good agent and doesn't really come across that way in person" but they had made their mind up before they had spoken to either of us. Lesson learned. For those who actually are reading, it's best to let the content be the star, instead of grand standing.

Posted by Chuck Willman UtahHomes.me, Utah Homes (Utah Homes) about 1 month ago

Hi Chuck Willman UtahHomes.me 

I think that's an excellent point to keep in mind. People do make assumptions based on what they read, and if it's not positive, you have lost that opportunity!!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Hi Liz and Bill Spear  I agree. The fundamentals are always important. I sometimes bookmark longer posts when busy and come back to read them.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Thank you Peter Mohylsky, Beach Expert 

I'm glad you liked it and found it helpful.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Well done!  I echo many of the sentiments of the other commenters. This really is a great blueprint for blogging success.

Posted by Francine Viola, REALTOR®, In Tune with your Real Estate Needs (Coldwell Banker Evergreen Olympic Realty, Olympia WA) about 1 month ago

Hi Francine Viola 

Thank you so much for the kind words. Hopefully those that can benefit will see this!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

Speaking of spammers.....  Another great post Jeff.  You do such a great job of listing every angle in a blog post.  Blogging has many opportunities and you list them all, including commenting as a relational  opportunity.

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) about 1 month ago

Hi Jeff - lots of good information for bloggers in a simple well organized format.

Posted by Pam Dent, REALTOR® - Charlottesville Virginia Homes / Horse (Gayle Harvey Real Estate, Inc.) about 1 month ago

Ha ha Jan Green  Yep, I have been nailed by the random letter spammers today - easily 20+ spam comments on 4 posts, one that is many years old!

That said, thank you. I think the relationships can be huge here!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) about 1 month ago

This is great content. Your suggestions can be used and understood. Thank you!

Posted by Sheldon Haywood (McGraw Realtors ) 30 days ago

Good morning Jeff Dowler, CRS, great post, we can all learn from it. Blogging can work if we know how to work it.  

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) 30 days ago

Great Post, Jeff Dowler, CRS Enjoyed reading all of it. Engaging and content go together. I will always remember this saying, "If you build it, they will come".

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216,www.JeremiahNewman.com) 30 days ago

Well, this post did get featured. And worthy of the star too. Such great advice.  It's a fine line, posts entertaining and short enough to capture attention, but then, long enough for the bots to take notice. 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 30 days ago

Nice work on this post! And yes, please for the love of all, everyone be nice!

Posted by Paula McDonald ~ GRI, Granbury, TX 936-203-0279 (Beam & Branch Realty) 30 days ago

Hi Jeff,
What a great post. Glad to see it Featured.  I read it from beginning to end.   I know Google likes long articles but I've seen so many long posts that just drag it on and on and totally loses me. I exit stage left within a minute or two. Continued engagement is key. Thanks for sharing your thoughts.

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) 30 days ago

 Hi Jeff Dowler,  What a great blog!  You hit on so many factors that make up a great blog.  Font size is one of my biggies.  Congrats on the feature!!!

Posted by Ricki Eichler McCallum, Broker,GRI,ABR, e-Pro, TAHS (CastNet Realty) 30 days ago

Hi Pam Dent  Thanks for the kind words. Glad you liked it!

Thank you Sheldon Haywood !

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 30 days ago

Thanks Beth Atalay 

Blogging defininitely works if we go about it in the right way, for consumers as well as with fellow AR members, and others.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 30 days ago

I can not say YES laod enough not long enough.  Thak you Jeff Dowler, CRS 

Posted by Bob Force (REALTOR®), The FORCE in Maryland Real Estate (Weichert - McKenna & Vane) 29 days ago

Hi Jerry Newman  So nice to see you! Thanks. Perhaps it's if you build it WELL they will come. No doubt there are some posts/blogs that are just not well done and are a turnoff to some consumers.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 29 days ago

So true Debb Janes EcoBroker and Bernie Stea JD  I tend to err on being a little shorter but every now and then maybe get a little wordy. Keeping interest is key!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 29 days ago

Hi Paula McDonald ~ GRI 

Thank you so much. And that is great advice - readers WILL take note and remember.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 29 days ago

Hey Carol Williams 

Thank you so much. You raise an excellent point - a long post can work as long as it provides the content that readers want, and the post is interesting. Time is short and if the post is just wordy, readers are off and running...I know I am.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 29 days ago

Thank you Ricki Eichler McCallum 

No doubt the ease of reading the post is key for many. The content may be great but if it's too hard to read, off the readers go to greener pastures!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 29 days ago

Good morning Jeff - Congrats on another featured post that's got some really useful tips.   I think one way to solve the issue of balancing a post long enough to be  attractive to google is by parcing it down into concise segments with clear organization and subtitles - just like you did!

Posted by M.C. Dwyer, MC Dwyer-Santa Cruz Mountains Property Specialist (Century 21 Showcase REALTORs) 29 days ago

I run into 2 specific issues when blogging, Jeff Dowler, CRS ... explaining a sometimes very complex issue that can also have many **asterisks** to its implementation in a concise but thorough manner ... and blog titles that capture attention and deliver.  You mentioned them both.  Blogging can be challenging if you choose to do it right!!  Your post helps tackle those challenges ...

Gene

Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) 29 days ago

No matter how long you have been an ActiveRain member,you can always learn something. Even if it is on something that you already know. Thanks for this sharing Jeff.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) 29 days ago

Excellent material for anyone who is blogging. I needed to read this post in 2008 and you could have saved me a ton of trial and error.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) 29 days ago

Bob Force (REALTOR®)  Thank you, thank you for stoppping by and for the kind words!

M.C. Dwyer  I agree. That's a great idea, and others have suggested doing this so long posts are easier to scan.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 28 days ago

Hi Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi 

Well, your business is pretty complex like ours, and there can be a lot of information to cover. I think you do a great job in your posts of breaking down information into smaller segments so it's easier to read and understand.

But you're right - it can make it challenging to do it well, but readers will appreciate it.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 28 days ago

Hi Lanre-"THE REAL ESTATE FARMER" Folayan  Good to see you!!

Indeed, the learning never stops - or shouldn't -  and the value of being here on AR IS the learning and sharing.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 28 days ago

Hi Tammy Lankford, 

Thank you for the compliment. I certainly didn't know or think about much of this years ago, and the learning has come about from being here on AR!  No doubt there are other issues that could have been addressed!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 28 days ago

Good morning Jeff, what a great post with excellent tips on blogging. I have found blogging to be the biggest driver of traffic to my website. Your tips are key as quality content and great visuals make a huge difference in engaging readers. Have a great day!

Posted by Matthew Klinowski, PA, Golf Community Real Estate Specialist (Downing-Frye) 28 days ago

Jeff, great post, and I know many of my neighborhood posts still rank on page one.  It does work.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) 28 days ago

Hello Jeff,

Nice post on post content and length.  I could tell about 2/3 through your post when you were referencing post length it popped into your head that you may be going a little long. 

No worries though as the content carried you (that is us) to the end.  So you are correct that length varies with post content.  I particularly like your spacing, visuals and fonts. 

 A graph popped into my head  just after the thought that I was going a bit long.  

The graph was "Content Quality" on the x axis from Boring to Engaging (1-10) and "Length of Post" on the y axis (100 to 1000 words in blocks of 10).

I see the slope as linear and a 45 degree angle BL to TR.  

(wink smile face bald head white beard)

Posted by Dana Basiliere, Making deals "Happen" (Rossi & Riina Real Estate) 26 days ago

Thank you kindly Matthew Klinowski, PA 

Glad blogging is working for you, too!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 26 days ago

Joan Cox 

Mine as well. I need to update mine but they have done so well as they are. Gld to hear these types of post work for you, too!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 26 days ago

Hey Dana Basiliere 

Wow, I am totally flattered!! Thanks for your kind words. Glad it resonated wth you. Hope all is well for you in Vermont!!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 26 days ago

Great post Jeff. Kind of like reverse psychology.  What are we doing to the detriment of our blog.  All great points!  

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 20 days ago

Participate